When I’m typing this article, I think why I don’t design an infographic about it. So interesting! But I still have to write about it.
My first infographic is about Tomato
I spend 1 month from the idea to the real infographic. At this time infographic is quite new and strange but I was interested in it a lot, so I decided I would design an infographic. One month later, I finished and send it to Kenh14-Channel for teen (a popular website for teenagers). I cannot remember how long I design it, but it was so fun to research information, then illustrate and combine the date with the graphic, play with color and text. I got a very good feedback from Editor of Kenh14, but she wanted me change something in this infographic and also wanted me use Photoshop not Illustrator, because the editor only knew how to edit text in Photoshop. I changed it and the first time I had an infographic on a famous website, millions of people can view my design. I was so proud of myself.
Click the image to see this infographic
What infographic bring to my life
Then I designed a lot infographic for Kenh14, I was the main infographic designer and earned quite much money as a student at this time.
Because of this big workload, I have trained myself a lot, I can use Photoshop and Illustrator effectively, meet the deadline, make the customers satisfied.
Why infographic? Why the world needs infographic?
When I shared an infographic about career with my friend who work in human resource section, just because I thought this infographic is very interesting, she said: “ I wish everything has designed like this, it’s so easy to understand. It can be applied in study.” I realized that not only me – an infographic designer – works in graphic world but also others like infographics.
The power of infographic
You can pack a lot of valuable information in a small, attractive and entertaining piece of content. Infographic grabs a viewer’s attention more effective than gray text blocks. They use charts, maps and diagrams to illustrate and illuminate stories. Infographics have become an effective way to speak for the creator, conveying information.
Seeing is believing – ENGAGEMENT of your BRAND
It generates a unique connection with visitor, when people like your infographic they will share or embed it, consistent colors, shapes, and messages, along with your logo, your brand – it creates a fabulous effect.
Infographic and SEO
Infographics are great way to build nature links Google loves to see; and engage the visitors because they attract people, draw an attention, they do a great job at building brand awareness.
If you want to read more, I think they are interesting:
- The Role of the Infographics in Marketing and How You Can Create Your Own
- 6 Benefits of Using Infographics
- Some Awesome Reasons to Use Infographics in Your Content Marketing
- What Our Infographics Design Service Bring To You?
Strengthen my skill
Now I realize when I designed infographic I just do it naturally and don’t think too much, nobody teaches me how to do it, how to use text and color. Fortunately, infographics I design are always beautiful and useful, they have a lot of view and share.
I decide to study about infographic, to know more about the section that I’m already good at, to develop my skill and design better and better infographic.
Step 1: Researching data to support the infographic and help tell the story. Brainstorming the idea.
As an graphic designer, I’m not an artist, I cannot draw what I want that people don’t understand, I have to research a lot of what type of material can be turn into a graphic, I must think like a data journalist. My mission is choosing what viewers need to see and understand.
Step 2: Writing the content
In past, I didn’t focus on this step because almost of my infographic I had an editor who responses providing the data, also the content. But I hope now I can write the content by myself, English, French and German.
Step 3: Designing the infographic
When I design an infographic for a company, I need to know the brand, the messaging, make sure it’s compatible with the website, blog or document. It’s called Promoting with brand infographics.
I have to make boring and tough data in a clever, inventive way.
Step 4: Reviewing the entire infographic. Implementing any changes requested by customers.
It’s my job. Haha.
Step 5: Establishing
In past, I didn’t think of it, my work is only designing an infographic then send email, the next day, my infographic would be on-air, and because these websites are very popular and had a lot of traffic, sometimes it made a viral. Now when I decide I design infographic for myself, my blog, I need to think how to establish my infogarphic, drive traffic, make a viral.
- Finding what kind of infographic I want to desing : Timely , Related or Evergreen?
- Establish in infographic market place. Improve SEO ranks by creating and placing infographics online, with the goal of getting other websites to link to them.
- An optimal file size for easy sharing is about 1MB. This size allows the artwork and text to be crisp and clear without making the website hosting the infographic load too slowly. And it can be viewed on mobile devices.
The most interesting : Engaging Viewers with Animation and Motion
This time I will focus on Interactive Infographic, especially with HTML and CSS, not Flash because Flash file is so heavy and flash is out of date.